Beyond the pitch: How kenyans cashed in on the 2026 FIFA World Cup

From merchandise vendors and sports bars to ride-hailing drivers, food vendors, content creators, and betting firms, the 2026 FIFA World Cup became more than a football spectacle; it became a chance to earn. While the players battled for football’s biggest prize in North America, Kenyans found their own way to profit from the beautiful game.  But exactly how did they do it?