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July 18, 2025
Growth of influencers as key marketing assets
The influencer industry has seen rapid growth in recent years, and brands are taking notice. They are investing heavily
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How retailers jump on holidays
Retailers don't leave special days and holidays to chance. They plan meticulously to meet demand and maximise sales.
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The Trump effect: Impact of raising tariffs on a country
Since he took office, President Trump has been enacting an increasing list of tariffs on specific countries and commodit
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Safaricom Ethiopia: A Catalyst for job creation, now serving 10 million customers
This marks a significant step forward in the company’s commitment to supporting Ethiopia’s digital transformation by
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July 17, 2025
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Podcast: Brands we Love – BIC

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