Latest Stories

July 18, 2025

Growth of influencers as key marketing assets

The influencer industry has seen rapid growth in recent years, and brands are taking notice. They are investing heavily

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July 17, 2025

How retailers jump on holidays

Retailers don't leave special days and holidays to chance. They plan meticulously to meet demand and maximise sales.

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July 8, 2025

The Trump effect: Impact of raising tariffs on a country

Since he took office, President Trump has been enacting an increasing list of tariffs on specific countries and commodit

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July 2, 2025

Safaricom Ethiopia: A Catalyst for job creation, now serving 10 million customers

This marks a significant step forward in the company’s commitment to supporting Ethiopia’s digital transformation by

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