Kenyan SMEs leverage TikTok to boost sales and visibility

Microentrepreneurs are creating engaging content that resonates with their target audience and cashing in on TikTok.

They are utilising TikTok’s video editing features, effects, and filters to produce visually appealing and attention-grabbing videos, and even applying product demonstrations, behind-the-scenes footage, and tutorials.  

From buying clothes, shoes, a mobile phone, beauty products, and household items, the process of purchasing products has been made easier.

TikTok live selling enables microentrepreneurs to showcase their products in real-time, interact with potential buyers during live sessions, and complete transactions instantly during these sessions.

Watch the video to learn more.