Growth of influencers as key marketing assets
The influencer industry has seen rapid growth in recent years, and brands are taking notice. They are investing heavily in influencer marketing, especially in long-term collaborations with content creators that foster meaningful conversations and lasting value.
Content creation has evolved over time, and influencers have become serious players in the marketing game.
According to the Digital Kenya Report by Meltwater We Are Social, the annual spend on influencer advertising in 2024 reached KSh 274.77 million. This highlights the substantial investment brands are making.
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Watch the video to learn more about influencer marketing.