How seasonal pricing in Kenyan supermarkets is done
Everyone loves a good deal, but timing can make all the difference. Understanding how seasonal pricing works in supermarkets and knowing when demand for certain products rises or falls could help you save a few shillings on your shopping basket.
End month offer! Mid-month offer! Buy one get one free! You have seen these signs wherever you shop. And how the products displayed change depending on the season – Christmas, Easter, Valentine’s, etc. Retail guru Willy Kimani explains the thinking behind the promotions in Kenyan supermarkets, how supermarkets plan and how you can take advantage of it all.