How Ian Farm House leverages on value addition
Ian Mutwiri, the owner of Ian Farm House is a big believer in value addition. Find out how he started his business and uses this process to give his products an edge in the market.
When Ian Mutwiri began his business Ian Farm House, he did not have to look far when it came to sourcing for raw materials.
Ian sells Tamarind Paste and honey. The raw materials for his products come from the Tamarind tree which produces the tamarind fruit locally known as ukwaju, and grows right in his rural home backyard.
After comprehensive research on the raw materials and its health benefits, Ian embarked on the journey to starting a business that would provide an income and be an addition to the organic food market.